Our Tailored Marketing Approach
With over 35 years of experience in the luxury real estate industry and over 2,000 transactions successfully closed, we are true marketing specialists! We are adept at discerning the needs, expectations, and desires of both sellers and buyers. We have established an international network of relationships and crafted a blend of traditional and innovative marketing strategies, enriched by a strong digital presence.
Design
Photos, 3D Tour, Movies
Images play a crucial role in capturing the attention of buyers from the very first glance and convincing them to book a visit. Neuroscience has demonstrated that decision-making is an emotional process, not a rational one, as the part of our brain activated during decisions is the so-called "limbic brain," which isn't inclined towards language comprehension.
Crafting stories that sell
While photographs and videos are designed to evoke immediate emotions, offering potential buyers 3D virtual tours ensures a comprehensive and reasoned view of the properties, to be explored comfortably from their own homes.
To create our virtual tours, we employ an innovative technology that allows us to enhance captured images and virtually renovate and furnish spaces when needed.
"You never get a second chance to make a first impression."
The more you prepare, the "luckier" you get
Analysis
Preparing to succeed
There are preparatory activities that make a marketing strategy more effective. The success of a sale depends on the ability to envision what customers want and how they react to emotional stimuli, not on luck.
Preparing for success
Grasping Uniqueness
Every home possesses distinctive characteristics. Discovering them allows us to tailor our marketing strategy to an audience interested in enjoying those specific features;
Exploring new possibilities
Often, homes can offer alternative living solutions to the current ones. Recognizing these opportunities and making them visible to potential buyers broadens the pool of interested parties and thus increases the chances of a sale. Our team takes care of designing such layouts and creating emotional virtual images to support the concept;
Welcoming future owners
The prospects of a successful sale rise when potential buyers feel at ease during their visit. Engaging all senses to evoke the right emotions is crucial. Our team works closely with sellers to prepare their homes for welcoming future owners.
Storytelling
Crafting stories that sell
In the post-modern society we live in, the likelihood of being heard and believed is strongly linked to the quality of the stories we know how to tell. Recognizing this, we harness technology and professional writers to craft a compelling and emotionally engaging narrative for your home, accentuating the features that make it distinct for the target audience of potential buyers we aim to reach. Within this storytelling, we also incorporate the neighborhood context, complete with its services and artistic and commercial attractions, effectively creating a map for prospective buyers to explore.
"Storytelling is the most powerful way to put ideas into the world"
Storytelling
Crafting stories that sell
In the post-modern society in which we live, the likelihood of being heard and believed is strongly correlated with the quality of the stories we can tell. Mindful of this, we use technology and professional writers to tell your home in an engaging and exciting way,
highlighting the features that make it unique to the target audience of potential buyers we aim to reach. In this narrative we also include the context of the neighborhood, with its amenities and artistic and commercial attractions, creating a map for the purpose.
"Storytelling is the
most powerful way to sow ideas in the world."
"Creativity is intelligence having fun."
Strategy
Expanding the Market Through Creative Thinking
To enhance the likelihood of a successful sale, it's crucial to attract potential buyers through a diversified marketing strategy. At Tirelli & Partners, when entrusted with a sales mandate, we develop a personalized and multi-channel marketing strategy.<br>
A Multi-Faceted Approach to Marketing Luxury Properties
To enhance the potential for successful sales, it is imperative to attract potential buyers through a diversified marketing strategy. When entrusted with a sales mandate, we craft a tailored and multi-channel marketing approach that encompasses the following services:
Internal Database Promotion
Leveraging over 35 years of experience in the luxury real estate sector, we possess a portfolio of over 7,000 profiled potential buyers. Our "Black Book," comprising more than 3,000 Italian and international references, allows us to selectively engage individuals with purchasing capacity exceeding €5 million. This network empowers us to initiate the sales process through exclusive "invitation-only" previews.
National and international advertising
We collaborate with over a dozen prestigious specialized publications, both domestically and internationally, for the promotion of exclusive residences. Our distinguished reputation in the luxury real estate industry also garners visibility opportunities from other media outlets.
Lead generation
Our digital platform enables us to generate, manage, and monitor the outcomes of promotional campaigns across the web, social media, search engines, and other channels. Through the application of artificial intelligence software, we can rapidly launch competitive campaigns for the same property, swiftly identifying the most effective approach.
Partnerships within the Italian Real Estate Industry
Each mandate we undertake includes a written commitment to collaborate with other firms possessing qualified potential buyers. This practice, widespread internationally, is a rarity in Italy. By adhering to this commitment, we ensure that every prospective buyer gains access to the property, substantially elevating the likelihood of a successful sale. Every collaboration with fellow brokers is governed by a written agreement, safeguarding the confidentiality of information and necessitating visitor prequalification to ensure suitable purchasing capacity.
International Real Estate Collaborations
We are or have been members of many prestigious global networks of luxury real estate agents, such as Who’s Who in Luxury Real Estate, Leverage Global Partners, Realm Global, Finest Residences, Prestige MLS, and Leading Estate of the World. Over decades, we have cultivated relationships of camaraderie and cooperation across five continents, enabling us to ensure visibility through various network websites and those of participating brokers, often interested in promoting their connections with Italy.
Wealth Management Collaborations
We work in partnership with family offices and some of the most esteemed Italian and international financial institutions, where we serve as external advisors, to connect with potential buyers. We share our properties and arrange invitation-only events centered around non-real estate themes (art, cars, wine, etc.) to foster new relationships.
Influencer Collaborations
We have recently initiated a project to identify, engage with, and monitor the efforts of influencers who have established visibility within intriguing groups, thereby promoting our properties.
Co-Branding Initiatives
Associating a property with prestigious brands, high-end services, and a desirable lifestyle generates distinct visibility and fresh sales opportunities
Technology
Digital technology in the service of marketing
As reminded by Satya Nadella, CEO of Microsoft, to flourish today, every company must embrace digital transformation, whose most visible aspect is the intensive use of technology, a means that often brings forth new pathways to success. This is exactly what we've undertaken at Tirelli & Partners.
Empowering sales through innovative digital solutions
In order to offer our clients a distinct advantage, we are often early adopters of innovative technologies, drawing inspiration from other sectors and countries.The entire process of managing the properties entrusted to us occurs through a tailored digital platform.
Manage information
Recording and managing detailed information about the properties entrusted to us, the clients who have done so, and potential buyers.
create advertising campaigns
Creating and managing targeted advertising campaigns across the web, search engines, social media, and other channels, fine-tuned to specific targets.
Creating Custom Digital Presentations
Crafting personalized digital presentations for each property, utilizing artificial intelligence software to analyze user behaviors, identifying trends or critical points to enhance sales performance.
Neuromarketing
Integrating neuromarketing tools into the sales process.
Digital management
From handling informational flow with potential buyers to scheduling appointments, including the option for high-definition (4K) video calls and virtual tours, to the completion, signing, and receipt of purchase proposals: everything we do is digital.
Virtual Shop
Not only us, but users as well, can remotely carry out every activity related to the sales process digitally: from consulting information (differentiated to safeguard confidentiality), to making decisions about the internal configuration of apartments and their furnishings (in the case of new developments), to economic forecasting, online booking, including the payment of the deposit guarantee.
"Digital transformation is not simply a possibility; it is a necessity for companies to thrive in the digital age."
