Our Marketing for You
With over 35 years of experience in luxury real estate and thousands of homes under management, we are true specialists in marketing exclusive residences. We are experts in recognizing the needs, expectations and desires of both sellers and buyers. We have built a network of international relationships and developed a mix of traditional and innovative marketing strategies, with a strong digital presence.
Design
Photographs, 3D Tour, Film
Images play a particularly important role in capturing shoppers' attention from the first glance and convincing them to book a visit. Neuroscience has shown that making a decision is an emotional process, not a rational one, because the part of our brain that is activated during decision-making is the so-called "limbic brain," which is not predisposed to understanding language.
Thrill to engage
While photographs and films are designed to elicit immediate excitement, offering potential buyers 3D virtual tours allows them to ensure a complete and reasoned view of properties, to be explored from the comfort of their own homes.
To create our virtual tours, we use innovative technology that allows us to intervene to enhance the images taken and to virtually renovate and furnish spaces that need it.
"There is never a second chance to make a good first impression."
The more you prepare, the "luckier" you get
Analysis
Preparing to succeed
There are preparatory activities that make a marketing strategy more effective. The success of a sale depends on the ability to envision what customers want and how they react to emotional stimuli, not on luck.
Preparing for success
Understanding uniqueness
Every home possesses distinctive characteristics. Discovering them allows us to target our marketing strategy to an audience interested in enjoying precisely those;
Exploring new possibilities
Homes can often offer alternative housing solutions to current ones. Recognizing these opportunities and making them visible to potential buyers broadens the pool of interested parties and thus increases the chances of sales. Our team takes care of designing such distributions and creating emotional virtual images to support the design;
Welcoming future owners
The chances of a successful sale increase if potential buyers feel comfortable during the visit. Engaging all the senses so as to elicit the right emotions is crucial. Our team works closely with sellers to prepare their homes to welcome prospective owners.
Storytelling
Thrill to engage
In the post-modern society in which we live, the likelihood of being heard and believed is strongly correlated with the quality of the stories we can tell. Mindful of this, we use technology and professional writers to tell your home in an engaging and exciting way, highlighting the features that make it unique to the target audience of potential buyers we aim to reach. In this narrative we also include the context of the neighborhood, with its amenities and artistic and commercial attractions, creating a map for the purpose.
"Storytelling is the most powerful way to sow ideas in the world."
Storytelling
Thrill to engage
In the post-modern society in which we live, the likelihood of being heard and believed is strongly correlated with the quality of the stories we can tell. Mindful of this, we use technology and professional writers to tell your home in an engaging and exciting way,
highlighting the features that make it unique to the target audience of potential buyers we aim to reach. In this narrative we also include the context of the neighborhood, with its amenities and artistic and commercial attractions, creating a map for the purpose.
"Storytelling is the
most powerful way to sow ideas in the world."
"Creativity is intelligence having fun."
Strategy
Expanding the market by thinking creatively
To increase sales opportunities, it is essential to attract potential buyers through a diversified marketing strategy. At Tirelli & Partners, when we are given a sales assignment, we devise a customized, multichannel marketing strategy.
A customized marketing strategy
To increase the chances of sales, it is essential to attract potential buyers through a diversified marketing strategy. When we are given a sales assignment, we devise a customized, multichannel marketing strategy that includes the following services:
Promotion to the corporate database
With over 35 years of experience in the luxury residence sector, we have a portfolio of over 7,000 profiled potential buyers. For our "Black book," consisting of more than 3,000 Italian and international references, we select people with a buying capacity of more than 5 million euros. This wealth of contacts allows us to start the sales process in the form of "invitation preview."
National and international advertising
We collaborate with more than a dozen prestigious publications specializing in the promotion of exclusive residences in Italy and around the world, but, thanks to our reputation in the luxury real estate sector, we obtain visibility opportunities for properties entrusted to us by other media as well.
Lead generation
Our digital platform allows us to generate, manage and monitor the results of promotional campaigns on the web, social media, search engines and other channels. Through the use of artificial intelligence software, we are able to launch competing campaigns for the same property quickly identifying the most effective one.
Collaborations in the Italian real estate industry
Every assignment we take on includes a written commitment to work with other companies that have qualified potential buyers. This practice, common internationally, is a rarity in Italy. Through this commitment, we ensure our clients that every possible buyer has access to the property, significantly increasing the chances of a successful sale. Any collaboration with other brokers is governed by a written agreement to protect the confidentiality of information, which includes pre-qualifying each visitor to ensure that they have adequate spending capacity.
Collaborations in international real estate
We are or have been members of many of the most prestigious global networks of luxury real estate agents such as: Who's Who in LuxuryReal Estate, Leverage Global Partners, Realm Global, Finest Residences, Prestige MLS, Leading Estate of the World. We have thus created over the decades relationships of friendship and collaboration in the five continents that allow us to ensure visibility through the sites of the different networks, but also through those of the brokers who are part of them, often interested in promoting their connections with Italy.
Collaborations in the wealth management industry
We work to reach out to potential buyers in collaboration with family offices and some of the most prestigious Italian and international financial institutions to which we are external advisors. We share our properties with them and organize invitation-only events on extra real estate topics (art, cars, wine, etc.) to create new relationships.
Collaborations with influencers
We have recently initiated a project to identify, engage and monitor the work of influencers who have built visibility in interesting groups to promote our properties.
Co-branding activities
Associating a property with prestigious brands, high-end amenities and a desirable lifestyle generates different visibility and new sales opportunities.
Technology
Digital technology in the service of marketing
As Satya Nadella - CEO of Microsoft - reminds us, to thrive today, every company must embrace digital transformation, the most visible part of which is the intensive use of technology, a medium that often offers new possibilities for success. That's what we have done at Tirelli & Partners.
With us, technology is at your service
To offer our clients a distinctive advantage, we are often early adopters of innovative technologies that we intercept by looking at other industries and other countries. The entire process of managing the properties entrusted to us is done through a specially developed digital platform.
Manage information
Record and manage detailed information about the properties we are entrusted with, the clients who have done so, and potential buyers.
create advertising campaigns
Create and manage targeted advertising campaigns on the web, search engines, social media and other channels, profiled to specific targets.
Creating Custom Digital Presentations
Create customized digital presentations for each property, using artificial intelligence software to analyze user behaviors to identify trends or critical issues to improve sales performance.
Neuromarketing
Introduce neuromarketing tools into the sales process.
Digital management
From managing the flow of information with potential buyers, to arranging appointments including the ability to make video calls and high-definition (4K) virtual tours, to completing, signing, and receiving the purchase proposal-everything with us is digital.
Virtual Shop
Not only we, but also users can remotely carry out digitally every activity related to the sales process: from information consultation (differentiated to protect the confidentiality of the information), to decisions on the internal configuration of apartments and their furnishing (in case of new developments), to economic estimation, to online booking, including the payment of escrow.
"Digital transformation is not simply a possibility; it is a necessity for companies to thrive in the digital age."
